Why Most Restaurant Food Isn’t Real

What really happens behind the scenes in Britain’s restaurant chains?

 

In this episode of Food Rebels, AJ Sharp sits down with Andrew Macleod, founder of Emilia’s Crafted Pasta, to explore why so much casual dining restaurant food is far more processed than customers realise and why he chose to build his business completely differently.

 

After turning down a high-paying career on Wall Street, Andrew travelled across Italy couch surfing, learning regional pasta traditions from chefs, students and home cooks before opening his first restaurant at just 24 years old. Nearly a decade later, Emilia’s has grown into one of London’s most respected independent pasta brands, built around fresh pasta made from scratch every single day with no central kitchens, preservatives or shortcuts.

 

AJ and Andrew discuss the hidden rise of ultra-processed food in hospitality, why many restaurant chains rely on reheated sauces and additives, and how authenticity has become one of the most valuable things in modern dining. They also dive into the pressures facing small hospitality businesses, the reality of scaling without compromising quality, and why more consumers are beginning to question what’s really in restaurant food.

 

From slow-dried pasta and Italian food culture to government policy, entrepreneurship and the future of eating out, this is a fascinating conversation about what happens when a founder refuses to follow the standard restaurant playbook.